tobacco-free living

initiatives 1tobacco prevention and control

re:TH!NK's local tobacco prevention and control initatives are part of a larger, 5-county "multi-jurisdictional coalition" called re:TH!NK, the Lakeshore Tobacco Prevention Network. Members are working to improve the health of community residents by reducing tobacco use and exposure through prevention strategies and policy creation.

Tobacco use is still the #1 cause of preventable disease and death in Wisconsin, despite great strides made in the last 10 years to reduce youth and adult use rates, increase the cigarette tax and implement a smoke-free workplace law. The tobacco industry is aggressively targeting youth with candy- and fruit-flavored products designed to get them attracted and ultimately addicted.

The fight is not over! To learn more about how re:TH!NK is reducing the burden of tobacco use in Winnebago, Sheboygan, Manitowoc, Kewaunee and Door counties, visit the Lakeshore Tobacco Prevention Network's website.


other tobacco products (OTP)

As cigarette smoking rates nation-wide have dropped, the tobacco industry has created new products to keep users hooked and find new customers.  These "other tobacco products (OTPs) are harmful and addictive, plus they're marketed aggressively towards youth and priced inexpensively. That's not safe, not fair, and not good for Wisconsin.  Learn more about OTPs- "Flavored Tobacco: Candy Coated Addiction"

The video below was created by the Tobacco Free Columbia-Dane County Coalition (TFCDC). This powerful and shocking video showcases how the tobacco industry is marketing OTP in an attempt to hook youth on a lifetime of nicotine addiction.  


tobacco compliance checks

All Winnebago County law enforcement agencies participate in tobacco compliance investigations through the WI WINS Program, a collaborative effort between law enforcement, youth volunteers and local coalitions. WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and provides youth a chance to make a difference in their community. For more information about WI WINS, visit

2014 Completed Investigations: 87
2014 Illegal Sales: 11
2014 Non-Compliance Rate: 12.6%

2013 Non-Compliance Rate: 7.7%
2012 Non-Compliance Rate: 7.3%
2011 Non-Compliance Rate: 4.3%
2010 Non-Compliance Rate: 5%
2009 Non-Compliance Rate: 25%

wisconsin wins


For more information about or to get involved with re:TH!NK, the Lakeshore Tobacco Prevention Network, contact
Lynnsey Erickson, This email address is being protected from spambots. You need JavaScript enabled to view it., (920) 232-3008.


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re:TH!NK is the community coalition of the Winnebago County Health Department. re:TH!NK would not
exist without support from our local partner agencies, organizations and community members.